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Apple Evolution Poster 2011

Here is my updated Apple Evolution Poster which is an overview of Steve Job’s legacy. RIP Steve.

It is a visual I created to show the evolution of most all Apple products created over the past 30+ years. This was created to show the evolution of the form factor and industrial design of the products, not to show every single model or upgrade Apple has launched.

This entry was written by Tofslie, posted on October 6, 2011 at 1:19 pm, filed under Design, Sad, Technology. Leave a comment or view the discussion at the permalink.

The New Icebreaker.com

A trip to New Zealand, many long nights by myself and the team, and half a year in the making, Icebreaker’s great new site is finally live. My team at Summit had the pleasure of working with Icebreaker to do the extensive design for the new site. A few kinks are being worked out but the site turned out very well all the way from concept and design, through development and onto completion.

Check it out at http://icebreaker.com

Also see the project at my portfolio.

http://portfolio.tofslie.com/#2038718/Icebreaker-com

http://portfolio.tofslie.com/#2038808/Icebreaker-Story

http://portfolio.tofslie.com/#2039037/Icebreaker-Pitchwork

 

 

This entry was written by Tofslie, posted on September 21, 2011 at 4:32 pm, filed under Design. Leave a comment or view the discussion at the permalink.

The New Gap Logo and my Re-branding of a Re-brand.

*update* Like a few of us figured and called out last night, it was a publicity stunt, or a backpedal. Heard from a friend that is at Gap that the logo was rolled out a couple months ago. Seems like a backpedal. Funny stuff.

http://www.facebook.com/gap/posts/159977040694165

Yes, this is the GAP logo. Even though their currently iconic logo is becoming outdated, this new brand face is one of the worst brand steps I have seen in many years.

I decided to take a stab at re-branding the re-brand.

It is Modern, yet Classic. Color references a hint of 1969 blue/black denim. Font is LOCATOR. I believe their blue color is holding them back and people will welcome this change. It will be more talked about then just changing the logo. You can imagine the black on black logo being matte and gloss working in conjunction.

I think it appeals to a wide variety of demographic, yet will still compliment their clothing athletic. Makes their brand feel a bit more high end yet still accessible at the same time (based on the style of clothing I have seen lately).

This entry was written by Tofslie, posted on October 6, 2010 at 3:47 pm, filed under Advertising, Design. Leave a comment or view the discussion at the permalink.

Four years working on Nike Golf. 1+ years working on the new site & it’s now live.

Feel free to look around, it’s rich with content, tons of content and came out great! Thanks Team.

http://www.nikegolf.com

This entry was written by Tofslie, posted on March 1, 2010 at 1:03 am, filed under Advertising, Design, Technology. Leave a comment or view the discussion at the permalink.

The BookBook. A Very Unique & Cool MacBook Case.

View Product [ via Uncrate ]

This entry was written by Tofslie, posted on January 21, 2010 at 5:02 pm, filed under Cool, Design, Products. Leave a comment or view the discussion at the permalink.

Our 2009 Christmas Card Turned Out Nice.

We had fun with this one. It was fun taking all the pictures and piecing them together. They are all of Lacy and Ashley. Each photo is different. I wanted to wait and post it till everybody received theirs in the mail.

Merry Christmas again :)

This entry was written by Tofslie, posted on January 9, 2010 at 7:03 pm, filed under Blog News, Cool, Design, Photography. Leave a comment or view the discussion at the permalink.

2009-2010 NCAA Football Bowl Schedule Wallpaper

bowl2009-1010b

Created for all your college football fanatics. Enjoy

This entry was written by Tofslie, posted on December 14, 2009 at 12:40 am, filed under Design, Sports, Wallpapers. Leave a comment or view the discussion at the permalink.

My new portfolio site was featured on QBN.

http://www.qbn.com/editors_choice/616640/

tofsliedotcom

Thanks Paul.

This entry was written by Tofslie, posted on December 11, 2009 at 11:03 pm, filed under Blog News, Design. Leave a comment or view the discussion at the permalink.

Friend and Colleague created these beautiful bike identity solutions for MAC

macbikes

This entry was written by Tofslie, posted on at 10:59 pm, filed under Auto, Beautiful, Design. Leave a comment or view the discussion at the permalink.

Chevy should really consider changing their logo from gold to chrome/silver

One thing that has always bothered me with Chevy and even Ford, are their colored logos they insist on putting on their cars. To me it really cheapens the brand. Almost every other brand out there successfully employs a chrome logo on their cars. Some may say it is good to go against the grain, which I do agree with most of the time, but Ford and Chevy’s colored logos on their cars just cheapens the brand.  I think both are in need of a logo redo but getting rid of the horrible color that out dates their brand is a good start. Anybody agree?

chevygold

This entry was written by Tofslie, posted on April 1, 2009 at 12:03 am, filed under Advertising, Auto, Design. Leave a comment or view the discussion at the permalink.

Thumbs up for Pepsi Natural

Thumbs up for Pepsi Natural, it is nice to drink a soda and have it taste of real ingredients instead of chemicals. The Kola Nut Extract really came through in a positive way and reminded me of the days when soda was awesome. The glass bottle was the best part. Soda always tastes best from a glass bottle.

The store was selling it for 99 cents, which was a pleasant surprise and kind of blows open the theory that Sugar costs more for the soda makers. I would gladly pay $.99 for 12oz glass bottled soda instead of a bit more for 20oz chemical ridden, bad tasting soda in a plastic bottle.

pepsinatural

This entry was written by Tofslie, posted on March 19, 2009 at 6:51 pm, filed under Cool, Design, Food. Leave a comment or view the discussion at the permalink.

Ford gets it right with the 2010 Taurus

Learn more Via Auto Blog

016_2010taurussho

018_2010taurussho

019_2010taurussho

This entry was written by Tofslie, posted on February 12, 2009 at 11:31 am, filed under Auto, Cool, Design, Products. Leave a comment or view the discussion at the permalink.

How to sell Pepsi on a new logo/brand using complete and utter nonsense.

I can’t imagine the amount of money they spent on all this fictitious crap. They might as well have shown some sketches from an art history 101 book then threw in a few AOL emoticons and called it good.

Download the PDF

Watch the Video

Find more videos like this on AdGabber
pepsiowned

via chimpsahoy

This entry was written by Tofslie, posted on February 9, 2009 at 4:10 pm, filed under Design, Stupid. Leave a comment or view the discussion at the permalink.

A webdesign sketch template for you.

I created this simple photoshop template. It simply lets you print out a template to sketch your website designs out on. It is based on a the 960 grid system. Download and Enjoy.

gridtemplate

This entry was written by Tofslie, posted on February 1, 2009 at 1:04 am, filed under Cool, Design. Leave a comment or view the discussion at the permalink.

Obama Newspaper Headlines Wallpaper

I created this 1920×1200 Wallpaper for fun – Click Image for Full Size

Source of images

This entry was written by Tofslie, posted on November 11, 2008 at 1:13 am, filed under Cool, Design, News. Leave a comment or view the discussion at the permalink.

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