Edwin Tofslie's Manly Blog » Advertising

Great commercial. Wait for it…

Tofslie — Fri, 06 Jan 2012 21:57:21 +0000

The New Gap Logo and my Re-branding of a Re-brand.

Tofslie — Wed, 06 Oct 2010 22:47:13 +0000

*update* Like a few of us figured and called out last night, it was a publicity stunt, or a backpedal. Heard from a friend that is at Gap that the logo was rolled out a couple months ago. Seems like a backpedal. Funny stuff.

http://www.facebook.com/gap/posts/159977040694165

Yes, this is the GAP logo. Even though their currently iconic logo is becoming outdated, this new brand face is one of the worst brand steps I have seen in many years.

I decided to take a stab at re-branding the re-brand.

It is Modern, yet Classic. Color references a hint of 1969 blue/black denim. Font is LOCATOR. I believe their blue color is holding them back and people will welcome this change. It will be more talked about then just changing the logo. You can imagine the black on black logo being matte and gloss working in conjunction.

I think it appeals to a wide variety of demographic, yet will still compliment their clothing athletic. Makes their brand feel a bit more high end yet still accessible at the same time (based on the style of clothing I have seen lately).

Four years working on Nike Golf. 1+ years working on the new site & it’s now live.

Tofslie — Mon, 01 Mar 2010 08:03:50 +0000

Feel free to look around, it’s rich with content, tons of content and came out great! Thanks Team.

http://www.nikegolf.com

Oh Snap! Guess what I saw.

Tofslie — Sun, 13 Dec 2009 05:42:38 +0000

Chevy should really consider changing their logo from gold to chrome/silver

Tofslie — Wed, 01 Apr 2009 07:03:21 +0000

One thing that has always bothered me with Chevy and even Ford, are their colored logos they insist on putting on their cars. To me it really cheapens the brand. Almost every other brand out there successfully employs a chrome logo on their cars. Some may say it is good to go against the grain, which I do agree with most of the time, but Ford and Chevy’s colored logos on their cars just cheapens the brand. I think both are in need of a logo redo but getting rid of the horrible color that out dates their brand is a good start. Anybody agree?

Extreme Sheep LED Herding

Tofslie — Wed, 18 Mar 2009 05:44:51 +0000

Eyebrow Dance Gif

Tofslie — Thu, 12 Mar 2009 01:38:45 +0000

Love this commercial, the gif is great too.

The Worst Idiotic Pepsi Ad Campaign Ever

Tofslie — Fri, 13 Feb 2009 17:02:23 +0000

As my friend said, “We’re not laughing *with* you Pepsi…”

It means nothing, just like their new brand.

Real Life Photoshop

Tofslie — Fri, 07 Nov 2008 04:34:00 +0000

Source

I wonder if this is how clients see us when they walk into our meetings.

Tofslie — Tue, 23 Sep 2008 16:30:02 +0000