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Great commercial. Wait for it…

This entry was written by Tofslie, posted on January 6, 2012 at 1:57 pm, filed under Advertising, Video. Leave a comment or view the discussion at the permalink.

The New Gap Logo and my Re-branding of a Re-brand.

*update* Like a few of us figured and called out last night, it was a publicity stunt, or a backpedal. Heard from a friend that is at Gap that the logo was rolled out a couple months ago. Seems like a backpedal. Funny stuff.

http://www.facebook.com/gap/posts/159977040694165

Yes, this is the GAP logo. Even though their currently iconic logo is becoming outdated, this new brand face is one of the worst brand steps I have seen in many years.

I decided to take a stab at re-branding the re-brand.

It is Modern, yet Classic. Color references a hint of 1969 blue/black denim. Font is LOCATOR. I believe their blue color is holding them back and people will welcome this change. It will be more talked about then just changing the logo. You can imagine the black on black logo being matte and gloss working in conjunction.

I think it appeals to a wide variety of demographic, yet will still compliment their clothing athletic. Makes their brand feel a bit more high end yet still accessible at the same time (based on the style of clothing I have seen lately).

This entry was written by Tofslie, posted on October 6, 2010 at 3:47 pm, filed under Advertising, Design. Leave a comment or view the discussion at the permalink.

Four years working on Nike Golf. 1+ years working on the new site & it’s now live.

Feel free to look around, it’s rich with content, tons of content and came out great! Thanks Team.

http://www.nikegolf.com

This entry was written by Tofslie, posted on March 1, 2010 at 1:03 am, filed under Advertising, Design, Technology. Leave a comment or view the discussion at the permalink.

Oh Snap! Guess what I saw.

This entry was written by Tofslie, posted on December 12, 2009 at 10:42 pm, filed under Advertising, Funny, Video. Leave a comment or view the discussion at the permalink.

Chevy should really consider changing their logo from gold to chrome/silver

One thing that has always bothered me with Chevy and even Ford, are their colored logos they insist on putting on their cars. To me it really cheapens the brand. Almost every other brand out there successfully employs a chrome logo on their cars. Some may say it is good to go against the grain, which I do agree with most of the time, but Ford and Chevy’s colored logos on their cars just cheapens the brand.  I think both are in need of a logo redo but getting rid of the horrible color that out dates their brand is a good start. Anybody agree?

chevygold

This entry was written by Tofslie, posted on April 1, 2009 at 12:03 am, filed under Advertising, Auto, Design. Leave a comment or view the discussion at the permalink.

Extreme Sheep LED Herding

This entry was written by Tofslie, posted on March 17, 2009 at 10:44 pm, filed under Advertising, Awesome, Video. Leave a comment or view the discussion at the permalink.

Eyebrow Dance Gif

Love this commercial, the gif is great too.

Eyebrow Dance

This entry was written by Tofslie, posted on March 11, 2009 at 6:38 pm, filed under Advertising, Funny, Images. Leave a comment or view the discussion at the permalink.

The Worst Idiotic Pepsi Ad Campaign Ever

As my friend said, “We’re not laughing *with* you Pepsi…”

It means nothing, just like their new brand.

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This entry was written by Tofslie, posted on February 13, 2009 at 10:02 am, filed under Advertising, Stupid. Leave a comment or view the discussion at the permalink.

Real Life Photoshop

Source

This entry was written by Tofslie, posted on November 6, 2008 at 9:34 pm, filed under Advertising, Cool, Design. Leave a comment or view the discussion at the permalink.

I wonder if this is how clients see us when they walk into our meetings.

This entry was written by Tofslie, posted on September 23, 2008 at 9:30 am, filed under Advertising. Leave a comment or view the discussion at the permalink.

E-paper magazine cover coming to Esquire

[ read article via boingboing ]

This entry was written by Tofslie, posted on July 30, 2008 at 11:15 pm, filed under Advertising, Awesome, Interesting, Technology. Leave a comment or view the discussion at the permalink.

How soon is too soon?

This entry was written by Tofslie, posted on May 27, 2008 at 11:11 am, filed under Advertising, Funny, Images. Leave a comment or view the discussion at the permalink.

Papa John’s surpasses $1 billion in online pizza sales

That’s a lot of virtual pizza

[ via ]

This entry was written by Tofslie, posted on May 8, 2008 at 4:21 pm, filed under Advertising. Leave a comment or view the discussion at the permalink.

Coca Cola Animated Ad – The Long Version

This is the long, complete version of a followup to the successful animated Coca Cola commercial released last year.

[ link ]

This entry was written by Tofslie, posted on May 6, 2008 at 4:57 pm, filed under Advertising, Video. Leave a comment or view the discussion at the permalink.